Using Lead Retrieval to Boost Exhibitor ROI at Events

Originally from California, I have lived all over the United States, but currently live in Washington, DC with my husband and 3 year old daughter. In my previous career, I was a Conference Manager for a third-party company, planning annual meetings for multiple associations including: managing their speakers, logistics, and registration processes. I was in this position for 6 years and in this time worked within Cadmium and was able to streamline the call for abstracts, speaker management, and conference websites. I have 2 cats.

Traci King started her career in the events industry 10 years ago where she served as a Meeting Content Manager for an Association Management Company. There she worked to develop programs for medical and scientific conferences ranging from 500 to 5,000 attendees. Using event technology software, Traci became aware of Cadmium (formerly CadmiumCD) and the abundant platform that they offered. Traci joined the team in 2013 as an Abstract Scorecard Project Manager. She helped clients implement their submission and reviews processes surrounding multiple applications, taking care to pay attention to client’s budget and project timelines. In 2016, Traci began working on the sales team, working with prospects and clients to create solutions to save their team’s time, produce better events and maximize revenue. Now, Traci operates as Cadmium’s Vice President of Event Tech Sales and looks to create change within the event and learning management environments by creating awareness of the benefits of a single platform solution that is Cadmium. Traci earned her Bachelor’s of Science and Master’s of Public Policy from Vanderbilt University She enjoys exploring small and large cities, listening to podcasts, cooking and eating, and being around the people she loves.