Cadmium University

You Just Had a Conference. Now What?

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Event planners spend months and sometimes years planning conferences for attendees. However the question often arises as to what to do with all of that great content once the event has past. Your library of past conference content can be a goldmine of untapped potential. With a little creativity, your content offers a great opportunity to explore different mediums and formats to repurpose the content, keeping your members engaged for months to come, all the while creating new monetization opportunities. This session will explore the key benefits to repurposing your conference content, as well as creative solutions of what to do with that content to extend its lifecycle.

  • Attendees will learn benefits to repurposing conference content
  • Attendees will learn methods of repurposing conference content
  • Attendees will learn monetization tactics with repurposed conference content

Sarah Sheinhorn, CSE

Solutions Engineer

Cadmium

I have been with Cadmium since July, 2020 and have been working to provide technology solutions to associations since 2008.

Amanda Weber

Sales Engineer

Cadmium

I am a Maryland native, now living in Bozeman, MT. I am a graduate of Stevenson University with a degree in Business Administration. I am a licensed Real Estate agent and have many years of experience in property sales and management. I serve on the local board of Realtors as a member of the Government Affairs Committee for Gallatin County. I also have dedicated many years working within the tech industry, specifically with Cadmium. My past experience in customer service and account management has provided me with the skills to deliver exceptional service and organization in all of my interactions. I am an avid equestrian with a passion for being outdoors. I love to work with horses, but my other interests include hiking, kayaking, snowboarding, and gardening. I volunteer regularly with the local Equine Therapeutic Riding Program at Eagle Mount. I have also assisted with the Team River Runner and Wave Train Kayak programs, teaching others how to paddle.

Maeve Carey

Project Manager, Event Technology

Cadmium

Originally from California, I have lived all over the United States, but currently live in Washington, DC with my husband and 3 year old daughter. In my previous career, I was a Conference Manager for a third-party company, planning annual meetings for multiple associations including: managing their speakers, logistics, and registration processes. I was in this position for 6 years and in this time worked within Cadmium and was able to streamline the call for abstracts, speaker management, and conference websites. I have 2 cats.

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Handouts - Sarah Sheinhorn
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